Through its partnership with SM Home in its Design Series event and talks, Boysen aims to bring colors closer to a diverse range of consumers. Boysen’s Color Trend 2018 is composed of four palettes tied to “being.” Be Bold, Be Here, Be You and Be Seen feature multi-faceted color stories that broaden the opportunity for self-expression.
Tom Castañeda, assistant vice president for marketing at SM Retail, has backgrounds in architecture and styling, and is thrilled to play around with design. He did the study room, dining room, bedroom and home study displayed on the fifth floor of SM Makati, while local stylist and fashion magazine editor Lav Ocampo did the living room and kitchen.
“The vignettes serve as inspirational spaces so people can actually see how things mix and match or go together… people can see how it would actually play out in their own spaces,” Castañeda says.
Early this month, Boysen and SM Home launched the second edition of SM Home Design Series, In Living Color at SM Makati. The two sought the help of the country’s leading professionals in architecture and design in creating setups that utilize and maximize the wide assortment of items from SM Home and the 24 colors of Boysen’s Color Trend 2018.
The vignettes were specifically designed to address the practical needs of real living, and were built mimicking the lifestyle of a newlywed couple, ages 28 to 34. The pair works in marketing and finance, and loves travel, photography, and the great outdoors.
Among color’s most powerful properties is its influence on human emotion. This has been proven again and again in measurable, scientifically conducted studies. Grace Moslares’ bedroom, painted in the colors of the Be Bold palette, provides the perfect design expression of that power. She uses color to create a space that is inviting, calming and restful.
Moslares’ bedroom setup features a queen size platform without a headboard for more leg space. The walls are accented with bold colors to create depth in the limited space. The side tables, accent chair, floor lamps and footstools are all movable and multifunctional. She also features the concept of an open closet. She explains, “Out of the hundred, people only really use 20 percent of what they own.” An open closet gives the people a chance to see everything they own and maximize its potential.
Grace Moslares received her Fine Arts degree in Interior Design from St. Scholastica’s College, Manila, and has worked as a professional designer for 20 years. She established Magara Designs, a design and implementation company that caters to clients on a budget. As its founder and creator, her vision is simple: “Design is not a matter of price, but a matter of taste.”
Moslares advises people to figure out what is essential instead of picking out so many things. For her, planning alleviates cluttering and cramping the space and it’s wiser to invest in the quality of essentials instead.
Allen Oblena’s dining room showcases the revitalizing power of color. The palette’s deep and subdued colors highlight how old and worn furniture can be given a new and refreshing twist with a bit of creative color play. Its laidback and rustic vibe stimulates both an indulgent and contemplative state of mind, providing an escape from the visual clutter of urban living.
A graduate of University of Santo Tomas, Allen Oblena is an architect, stylist and a frustrated gardener. He is a fan of spaces that are both permissive and introspective where homeowners can just sit back to go back to their natural state or meditate. He notes, “In a way, decluttering of a personal space motivates clarity for the mind as well.”
His vocation as a furniture creator and “makeover-er” heavily influences his style. He is disciplined to not hold on to things, specifically his creations, he chooses items that may not be extremely ornate, rather intricately detailed with bits and pieces of indulgence.
Oblena’s DIY approach to designing appeals to people who are either intimidated by the concept of interior design, or those who are interested but do not necessarily have the resources to have their spaces professionally designed. When asked for tips in repurposing items and spaces, he says, “Download Pinterest; seriously. Play around with ideas and maximize the technology available… and don’t rush. It takes time to develop your personal style so designing a space requires enough time, too.”
Dawn Sy’s living room is a study in how a carefully selected palette of complementary colors creates a synergy all its own, and allows a homeowner to personalize a space.
The expansive neutrals and deep serene blues are well complemented with thin-framed furniture to allow for an airy and open space. The space features soothing, tranquil colors of gray and mint, accentuated with pops of blush and grayish blue. Sy’s vignette is calm but not bland or boring, rather, a harmony of hues, textures, and surfaces. Sy imagines the room filled with the couple’s favorite items from their numerous travels, and reveals that styling the vignette comes from a personal place, since she loves traveling as well.
Sy is a 20-something licensed architect and is the founder and principal architect of Cebu-based Atelier Aurora.
She also recommends Boysen’s color trend 2018 for people who aren’t quite familiar in incorporating colors. She says, “Step out of your comfort zones… It is less intimidating since the palettes are pre-mixed so it’s not as difficult to choose a combination of colors anymore.”
Finally, Jennifer Soliman highlights the versatility of color in the most functional part of a home, the kitchen — painted in the shades that make up the Be Seen palette. In condos in particular, where space is a problem, and dividers are often discarded to maximize space, designers will often turn to color to designate working spaces within kitchens. Soliman cleverly uses colors that complement and that subtly create distinct enclaves within the seemingly small space.
Soliman’s setup uses subdued colors in the kitchen cabinet and the shelving area while adorning the walls with color stripes from the Be Seen palette. She also incorporated carpet grass, wood elements and numerous plants in designing the kitchen.
Jennifer Soliman is a graduate of the Philippine School of Interior Design and is backed with several years of experience working on residential houses, high-rise condo units and commercial spaces.
The In Living Color designers also held a weekend workshop for customers and homeowners where they shared their own insights on home design.