An all-new personalized iflix experience

iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets recently released a revamped and improved iflix user experience and features.

The upgrade represents the latest evolution of iflix’s world-class service with an all-new focus on individual customer experience. New Channels, ADD and FOLLOW features enable significantly deeper personalized experiences and intuitive ways of discovering new content, with additional improvements to speed and performance.

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Channels combine the best of traditional pay television with benefits of on-demand services.

Working with traditional studios and channel providers, iflix has created on-demand ‘channels’ for users to enjoy on their terms, showcasing many of the world’s best and most exciting entertainment studios and brands along with users’ favorite content genres in a dynamic, engaging and easy to navigate channel interface, available for the first time in a digital non-linear service.

With new personalized onboarding, users can now select their favorite channels and receive recommendations optimized with their preferences and viewing history, as well as ADD TV shows, movies and Channels to their iflix homepage.

iflix’s proprietary personalization engine is based on internally designed algorithms taking into account local cultural nuances in each market and tested rigorously over a 6-month period. The result is a completely personalized, unique user experience for each individual user, that further allows them to surface more content inline with their interests from iflix’s vast library of thousands of international, local and regional TV shows, movies and more.

All new Follow function will additionally enable users to follow playlists curated by hundreds of their favorite People – popular influencers and celebrities, to discover new shows whilst voyeuristically keeping up with what their People have liked, watched or are currently watching.

Since going live in May 2015, iflix rapidly established a clear leadership position in emerging markets, setting a new standard for delivering a world-class streaming entertainment service, passionately focused on local customer experiences. Over the last 12 months, the service has seen extraordinary growth across all segments of the business.

Now available to over one billion consumers across 20 territories throughout Asia, the Middle East and North Africa, iflix will make its world-class service available in Sub-Saharan Africa in the coming weeks. Offering consumers, a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.

iflix is currently available to consumers in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia and Nigeria.